The 2026 edition of the International Tourism Börse (ITB) Berlin took place from 3rd to 5th March 2026 at the ExpoCenter City, Messe Berlin, Germany. The fair marked the 60th anniversary of the world’s leading travel trade show and attracted more than 100,000 trade visitors and buyers. Over 5,800 exhibitors from more than 170 countries participated, presenting tourism destinations, services, and innovations across the global travel industry.

Ghana’s delegation was led by the Deputy Chief Executive Officer of the Ghana Tourism Authority (GTA), Mr. Benjamin Kwame Anane Nsiah, who represented the Hon. Minister for Tourism, Culture and Creative Arts at the ministerial discussions held on the sidelines of the fair. The delegation included officials of the Ghana Tourism Authority as well as Ghanaian tourism operators who engaged industry partners and visitors at the Ghana stand.